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Search Engines


Not only do you have to get your site listed in as many places as possible in your quest for popularity, but you have to pay special attention to the more popular sources of visitors. Of course, the more popular a search engine is, the harder it is to make the grade, but careful attention and the right submittal methods will help. Below is a list of the most popular search engines and directories on the web.

Web Directories

Web directories are human-compiled indexes of sites, which are then categorised. The fact that your site is reviewed by an editor before being placed in the index means that getting listed in a directory is often quite difficult. Consequently, having a listing in a directory will guarantee you a good amount of well-targeted visitors. Most search engines will rank you higher if they find your site in one of the directories below.

When submitting to directories, take the time to do it right. If you balls it up you’ll have to go asking the editors to modify your listing, which may take time as it’s at their whim. Read up on how the directory works, use it a bit yourself and then submit right, once.

Open Directory

The Open Directory is another human-compiled directory, but one where any Internet user can become an editor and be responsible for some part of the index. Many other services use Open Directory listings, including Google, Netscape, Lycos, AOL search, AltaVista and HotBot.
» dmoz.com

Looksmart

Along with Looksmart’s own directory service, it provides results to MSN Search, Excite and others. Looksmart isn’t hugely popular, but is still a player.
» www.looksmart.com

Popular Search Engines

A very important point to keep is mind is that there are, in actuality, very few search engines that are worth bothering with. There are dozens of lesser search engines out there that you might consider submitting to, but usually they aren’t worth your time. Concentrate on the engines I’ve listed below, as these are the ones that most of your search engine traffic will come from.

Submitting to a search engine is easy — simply find their ‘Add URL’ link, and you’ll land on their site submission page. Type your address into the box, check that it’s correct, and send it in.

Google

Google quickly became the most used search engine on the web due to its accurate results and a massive index (over 1 billion pages). The results are highly relevant because of Google’s sophisticated ranking algorithm, which factors in how many links a page has pointing towards it, which should mean that they’ve been found by others to be good resources. Another great thing about Google is that it is designed for all-out speed. Your results appear within a second and the site’s focus never wanes towards being a portal or any of that rubbish. Google results are used by Yahoo and Netscape. Google is easily the most important search engine to get listed in.
» www.google.com

SE — Search Engine

Search engines are websites that build up huge indexes of the Internet. Popular examples are Google, MSN or Ask Jeeves. We have a complete list of the popular search engines over there.



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